National Automotive Dealers Association Celebrates 100 Years
January 26 – 29, New Orleans hosted the largest auto convention in the world with an estimated 23,000 attendees. Spectrum Reach went Live from #NADA100 with streaming celebrity interviews and virtual reality racing. Fans lined up to meet “The King” Richard Petty, who also gave VR racers driving advice while they were in the drivers seat.
Verizon IndyCar driver and Dancing With the Stars alum, James Hinchcliffe took the wheel as well. Watch our exclusive interview and see his VR racing skills in action. Booth visitors were also able to experience firsthand why Spectrum Reach is the Marketing Platform of Choice with our Automotive Emulator, demonstrating how Spectrum Reach’s innovative products can help drive results for their dealership.
To cap off the event, Spectrum Reach received two AWA Awards presented by PCG.